Yahoo! Optimizes User Experience with Advanced Cookie Policies

In a strategic move aimed at enhancing user experience and boosting ad performance, the Yahoo family of brands, including Yahoo and AOL, along with their digital advertising service, Yahoo Advertising, have unveiled an upgraded cookie mechanism.

Credit Goes To Advanced Technologies

With the rapid growth of digital content and its consumption, there is a pressing need for improved data security and ad optimization in the digital space. Fulfilling this necessity, the Yahoo family of brands are using advanced cookie technologies to garner user-specific insights. Using cookies along with similar technologies such as web storage, these platforms are now able to store and read information from user devices in a more streamlined manner.

Optimizing User Experience And Enhancing Security Measures

These cookies are being leveraged on their sites and apps not only to provide seamless user experience but also to authenticate users, bolster security measures, and avert potential spam and abuse. Further, these cookies are instrumental in assessing user engagement with their sites and apps to render improvements where needed.

Cross-Platform Data Accessibility

If users agree to ‘Accept all’, Yahoo and its 237 partners, who are part of the IAB Transparency & Consent Framework, will be able to store and access information on user devices. In layman terms, they will be able to use cookies for better ad targeting and personalisation. Moreover, these partners can also access users’ geolocation data and other personal details like IP address, browsing and search data to fine-tune the ad content and its delivery.

Giving Control Back To The Users

Despite the rampant use of cookies and personal data, Yahoo assures that users have the ultimate control over their data. Users not interested in providing additional consent for the use of cookies and their personal data can simply ‘Reject all’. Users also have the provision to customize their choices by clicking on ‘Manage privacy settings’.

Assured Flexibility

Yahoo’s updated cookie policy offers absolute flexibility to the users by enabling them to change their choices at any time. They can do so by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on their sites and apps.

Keeping Privacy Forefront

Last but not least, Yahoo and its family brands are committed to maintaining transparency in how they use the collected personal data. All the necessary details are outlined in their privacy and cookie policy.

This innovative step is expected to provide a significant boost to consumer brand trust, ad performance, and overall digital experience. Stay tuned with HERE NEWS for more updates.