Exciting Times Ahead for VCI Global with Roots Digital Acquisition!

News Summary

VCI Global Limited has acquired Singapore’s Roots Digital Pte. Ltd. for approximately US$2.2 million, enhancing its digital marketing portfolio. Roots Digital, known for impressive growth and strong client retention, serves notable organizations and supports SMEs via government initiatives. This acquisition aims to deepen VCI’s market presence and expand its offerings across various sectors.

Exciting Times Ahead for VCI Global with Roots Digital Acquisition!

In a bold move that’s making waves in the digital marketing scene, VCI Global Limited, based in bustling Kuala Lumpur, Malaysia, is pushing forward with the acquisition of Singapore’s very own Roots Digital Pte. Ltd. This deal, valued at approximately US$2.2 million (around SG$3 million), comes at an attractive price-to-earnings (P/E) ratio of nearly 3.5. It’s a significant step that promises to enhance VCI’s portfolio in the ever-evolving world of digital marketing!

Roots Digital: A Stellar Performer

Now, why is this acquisition causing such a buzz? Well, let’s take a closer look at Roots Digital. This fantastic digital marketing firm has reported an impressive revenue of over US$3 million with nearly US$0.9 million in profit for the fiscal year 2024. That’s an astounding 84% year-on-year revenue growth over the past three years! Clearly, they know how to deliver results!

Roots Digital has carved a niche in performance marketing, utilizing various digital channels to help their clients shine. Their reputation speaks volumes, boasting an impressive average client retention rate of 24 months. This means they have successfully reduced churn, solidifying long-lasting relationships with their customers.

Notable Clientele

The clientele of Roots Digital is nothing short of impressive! They serve a range of notable organizations in Malaysia and Singapore, including institutes like the National University Cancer Institute, Singapore (NCIS), global giant Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music. With such a diverse roster, it’s clear that they are a reliable partner in the industry.

Supported by Government Initiatives

Another feather in their cap is being a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG). This initiative allows eligible local SMEs to access up to 50% funding for vital digital marketing services – something that significantly boosts their appeal to small and medium-sized enterprises in the region.

The Future Looks Bright

This acquisition is set to spark a new wave of opportunities for VCI Global and Roots Digital. By combining forces, they aim to deepen their market presence and refine their capabilities in areas like SEO, paid media, and social media advertising. Dato’ Victor Hoo, VCI Global’s Group Executive Chairman and CEO, is filled with enthusiasm about expanding into Singapore and cultivating future acquisitions. This collaboration is expected to deliver substantial ROI for clients across various key industries!

A Growing Market

And let’s not forget the bigger picture: the global digital marketing market is projected to skyrocket to nearly US$1.2 trillion by 2033, growing at a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033, mainly fueled by increasing internet penetration. What does this mean? Well, it’s a fantastic time for businesses like VCI Global to be hitting the ground running!

A Broader Growth Strategy

This acquisition is one of many strategic moves that VCI Global has been making as part of their broader growth strategy. They’re not just stopping here; they’re looking to enhance their service offerings and add even greater value for their clients across various sectors including Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity.

VCI Global’s Vision

As VCI Global continues to expand its footprint across Asia-Pacific and beyond, their commitment to growth and innovation shines brightly. Recent strategic initiatives include investing in AI startups, acquiring solar photovoltaic projects, and landing significant contracts for AI solutions. There’s certainly a lot to keep an eye on!

Stay tuned for what’s next on the horizon for both VCI Global and Roots Digital! It appears that exciting times lie ahead for both companies as they embark on this promising journey together.

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Additional Resources

• GlobeNewswire: VCI Global Advances Acquisition of Singapore-based Roots Digital
• Investing.com: VCI Global Expands into Singapore
• Business Insider: The Curious Journey of Qurious Media
• Statista: Singapore Digital Advertising Spending
• Wikipedia: Digital Marketing