Hilton Head Island Welcomes Sparklight Rebranding

News Summary

On February 20, 2025, Hilton Head Island celebrated the rebranding of Hargray to Sparklight with a ribbon-cutting ceremony. The event was attended by local officials and aimed to introduce Sparklight’s new identity and services to the community, alongside complimentary refreshments and information on internet packages. The gathering follows a recent internet outage and highlights the company’s commitment to customer service with automatic bill credits for affected users.

Hilton Head Island Celebrates Sparklight Rebranding Amid Recent Internet Outage

Hilton Head Island recently hosted a ribbon-cutting ceremony for Sparklight, a rebranding from the former Hargray, on February 20, 2025. The event highlighted the company’s new identity and services.

Event Highlights

• Special Guests: Attendees included Hilton Head Island Mayor Alan Perry, Mayor Pro Tempore Alex Brown, and Bill Miles, President & CEO of Hilton Head Island-Bluffton Chamber of Commerce.
• Community Engagement: Guests enjoyed complimentary refreshments, tours, and giveaways while learning about Sparklight’s internet packages and promotions.
• New Branding: Hargray announced its transition to Sparklight in 2024, updating signage, uniforms, and trucks.

Company Information

Sparklight operates from its retail office at 856 William Hilton Parkway, Hilton Head Island, SC 29928. It is part of Cable One and serves over 1 million customers across 24 states.

Recent Internet Outage

On March 4, 2025, Sparklight restored internet service in Beaufort County following a significant outage that lasted about 10 hours.

Details of the Outage

• Impact: The outage affected customers in Beaufort, Lady’s Island, Okatie, Ridgeland, Estill, and parts of Hardeeville due to a third-party fiber cut.
• Troubling Timeline: The outage began around 1:45 PM, with local reports surging shortly thereafter.
• Cause: Four separate incidents involving third-party contractors and road construction caused the fiber damage.
• Critical Services: Local government offices and Beaufort County Animal Services experienced disruptions; however, 911 services remained unaffected.

Customer Support

Sparklight announced that all affected customers would receive automatic credits on their bills to accommodate the duration of the outage, demonstrating their commitment to customer satisfaction.

Conclusion

The rebranding to Sparklight signals a new chapter for the local internet and phone service provider, which has been part of the community for over 30 years.

Deeper Dive: News & Info About This Topic

HERE Resources

Additional Resources

• Savannah Business Journal
• Wikipedia: Sparklight
• Island Packet
• Google Search: Hilton Head Island
• The State
• Google Scholar: Sparklight
• Island Packet
• Encyclopedia Britannica: Sparklight
• Your Island News
• Google News: Sparklight outage