Are your SEO efforts falling short? It may be because you’re potential customers are searching for keywords you haven’t even considered! Try expanding your focus to attract more traffic. You might have the best website with awesome SEO, but that won’t matter if your potential customers are not able to find you.

It’s not just about the right keywords but using the right ones at the right time too. Try to put yourself in your customer’s shoes and look at things from their perspective. Only then will you be able to find the SEO solution that works best for you and your business

Very Few People Search For Your Business Name

 

National brands are the only ones who get away with using their business name as a keyword. For the rest of us, we need to get a little more creative.

Think about it this way: if you’re looking for a new pair of jeans, you won’t search for “Levi’s” on Google.

You would search for something like “men’s jeans” or “women’s jeans.” The same goes for your business.

Unless you’re a nationally recognized brand, people are unlikely to search for your business name on Google. They’re trying to find a business that suits their needs, not necessarily your business specifically.

 

People Don’t Just Type In Your Product Name.

As people begin their search for products and services, they may not know exactly what they are looking for. In some cases, they will use general terms in order to get an idea of what is available. Other buyers will be more specific in their searches, using terms that are relevant to their needs.

Real estate website development might be a broad term that someone uses when they are just starting to research the topic. However, someone who is ready to buy a home will use more specific keywords, such as “homes for sale in Detroit” or “Real estate website design firm Austin TX.” This shows that they are narrowing down their options and looking for businesses that are located in specific areas.

 

What To Craft Your SEO Strategy?

Companies that curate their SEO plan around their customer’s needs are the ones that always come out on top. It can be difficult to think from your customer’s perspective, but doing the research is worth it. If you can understand what your customer is looking for, you can target the right keywords and drive traffic to your site.

Here are a few SEO tips to get you started:

SEO Tip #1: Use Location-Specific Keywords

If you’re targeting a particular area, make sure to use local area keywords on your website. It’ll make it easier to rank on less competitive terms and attract high-quality clients.

For example, let’s say you have a photography business in New York City. You would want to use keywords like “photography business NYC” or “New York City photography business.”

However, NYC is a big city, so you could target keywords like:

“headshot photographer Manhattan,”

“event photographer Brooklyn,”

“wedding photographer Queens”,

or

“commercial photographer Staten Island”.

These will target specific areas within New York City that are less competitive to rank on. And as a result, you’re more likely to attract clients that are actually in your service area.

SEO Tip #2: Use Long-tail Keywords

People tend to use more specific, long-tail keywords when they are searching for something online. A long tail keyword is two or more words strung together in a descriptive or question format. This helps users get more relevant results.

Users might search for:

– A product or service that solves a problem they are facing.

– The action they want to take

– A specific type of product or service to suit their personal needs

– A location-specific business or service

 

By using these lengthier, more precise keywords in your SEO, you can target people who are more likely to convert into paying customers.

For example, if you offer gardening services, a long-tail keyword could be “Best organic gardening services in Atlanta, GA”. This is more specific than just “gardening services”.

Another example might be “How to increase website traffic”. This is an action the user wants to take and is more specific than just “SEO tips”.

By using long-tail keywords, you can improve your chances of appearing in relevant search results and convert more leads into customers.

 

SEO Tip #3: Don’t Forget About Mobile Users!

Google reports that 63% of all searches come from mobile devices, with 27% of those being voice searches. With our ever-increasing reliance on mobile devices, these numbers are only going to continue to rise.

This is especially important to keep in mind when considering long-tail keywords, which are often questions asked in a natural language format, such as “Where is the best place to buy a wedding dress in Los Angeles?” or “What is the best type of wood for a cutting board?”

Another key factor to consider is that mobile users are typically looking for quick, nearby results. So if you’re a business with brick-and-mortar locations, be sure to include location-specific keywords on your website.

Bonus SEO Tips

Have Responses For User Queries That Trigger Emotion

User needs and emotions are often intertwined. Someone may search for “the best way to look younger” because they feel insecure or self-conscious about their appearance. Or someone may look for “how to make money fast” because they feel stressed about their financial situation or concerned about their future.

 As a business owner, you can use this to your advantage by targeting emotional keywords in your SEO strategy. This will help you more easily connect with your audience and increase conversions.

Dispelling The Myth: National SEO Is The Best Way To Increase Traffic

It’s a frequent myth that you must rank for national keywords in order to be successful with SEO. However, this simply is not the case! In fact, ranking for national keywords is often more expensive and difficult than ranking for local keywords.

If, by chance, you do rank for national keywords, you will likely receive a lot of clicks from people who either are not in your target market or not ready to buy.

This is why it’s crucial to concentrate on ranking for local keywords instead. When you do this, you are more likely to get clicks from people in your target market who are actually ready to buy.

Therefore, if you run a local business, concentrate on local SEO and target those long-tail keywords that customers are searching for in your target area. By providing high-quality content and value to potential customers in your area, you can easily connect with them and turn them into paying customers. Good luck!

 

If you’re finding SEO to be a bit of a headache, We’ll connect you with the finest SEO firms in Hilton Head, South Carolina! They help businesses improve their online visibility and attract new consumers.

Whether you’re looking for assistance with SEO strategy, keyword analysis, content creation, On-page SEO, Off Page SEO, or anything else related to optimization, we can assist you in obtaining the results you want. So don’t hesitate to get in touch with us right away; these businesses will give a free estimate before starting work.