Savannah Launches Innovative Program to Boost Small Business Social Media Marketing Skills

Exciting New Program for Small Businesses in Savannah

Savannah has been buzzing with excitement lately, and for a very good reason! The Small Business Assistance Corporation (SBAC) has just kicked off an amazing new educational program designed specifically for small business owners. If you’re a local entrepreneur looking to boost your presence online, then you’re in for a treat!

What’s the Program All About?

On October 16, 2024, the first session of the Social Media Marketing Basics and Beyond program launched at the SBAC Conference Room, found at 111 E. Liberty St. This six-month program focuses on giving savvy insights into social media marketing, featuring a unique blend of hands-on training and engaging group discussions. What really sets this program apart is that it’s tailored just for SBAC small business clients, making it a one-of-a-kind opportunity for those in the community.

With a maximum of 15 participants per session, attendees can expect personalized guidance from industry experts, ensuring everyone gets the attention they deserve. This is not just a typical workshop; it’s the first offering in SBAC’s Business Empowerment program, which aims to support and uplift small businesses throughout the region.

What Will Participants Learn?

The program consists of six three-hour sessions, held monthly. Here’s what’s on the agenda:

• Setting Up Social Media Profiles: Understand the foundations of establishing a robust online presence.
• Creating Engaging Content: Learn the art of crafting messages that resonate with audiences.
• Advanced Strategies: Delve into influencer marketing and video content—two critical elements of modern marketing.
• Performance Tracking: Equip yourself with the skills to analyze and improve your social media efforts.

The sessions are designed to build upon one another, so by the end, each participant will walk away with a comprehensive, actionable marketing plan specifically tailored to their business needs. Sounds pretty amazing, right?

A Word from the Organizers

Kassidy Jones, the Business Advisory Services Manager at SBAC, expressed their enthusiasm for this initiative. “We are beyond excited to bring this resource to our clients. Small business owners need to strengthen their online presence, and this program offers hands-on, expert-led training to help them do just that,” she said.

During the very first session, the energy in the room was palpable. You could truly feel the passion and eagerness from both participants and instructors. It’s gatherings like this that foster connection and growth within the business community.

Nadia Osman: Your Guide to Success

Leading the program is none other than digital marketing expert, Nadia Osman, from Blue Edge Business Solutions. Nadia shared her mission for the workshops: “This program goes beyond the basics. We aim to equip business owners with the tools and confidence to use social media as a powerful marketing tool. From creating engaging content to tracking performance, participants will gain the skills needed to drive real business growth.” How inspiring!

Why Join the Program?

Participating in this program means more than just improving your marketing skills. Here are a few key benefits:

• Expert-Led Training: Learn from industry experts with real-world experience to back up their teachings.
• Hands-On Application: Engage in practical exercises that can be immediately applied to your business.
• Community Building: Network and collaborate with fellow business owners in a supportive environment.

It’s not just about theory; it’s about real-world application and results!

Looking Ahead

This program marks the beginning of what we hope will be a transformative journey for many small business owners in Savannah. The SBAC is committed to supporting local businesses with the tools they need to thrive in our fast-paced digital world. Whether you’re a new startup or a long-standing business, the Social Media Marketing Basics and Beyond program is designed to give you the edge you need to compete and succeed.

If you’re interested in learning more about the SBAC’s offerings and how they can help your business, it’s worth checking in with them. Let’s support local and help each other grow!