Myrtle Beach City Council Approves Oceanfront Hotel Project

The Myrtle Beach City Council's new hotel project underway.

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News Summary

The Myrtle Beach City Council has approved an ordinance for the 23rd Avenue Planned Unit Development (PUD), paving the way for a new Hilton Grand Vacations hotel. This development, featuring 228 luxurious rooms, aims to enhance local tourism and includes improvements to parking with two additional levels in the Ocean 22 parking garage. Amidst challenges in property ownership and recent zoning changes affecting hotel conversions, the initiative marks a significant step towards transforming the city’s hospitality landscape.

Myrtle Beach City Council Greenlights Exciting Oceanfront Hotel Project

In a significant move that is set to transform the skyline and hospitality landscape of Myrtle Beach, the City Council has recently passed the final reading of an ordinance for the ambitious 23rd Avenue Planned Unit Development (PUD). This marks a new chapter for the coastal city as it prepares to welcome the construction of a stunning new oceanfront hotel at the bustling intersection of Ocean Boulevard and 23rd Avenue North.

Hilton Grand Vacations to Make Waves with New Hotel

At the heart of this PUD approval lies the highly-anticipated Hilton Grand Vacations hotel, which promises to host 228 luxurious rooms. This development is not only a feather in the cap for Myrtle Beach but also an essential component of a broader infrastructure project that aims to enhance the local tourism experience.

The project will incorporate surface parking lots for guests on the second and third rows, addressing the ever-growing demand for convenient parking in the area. Moreover, to bolster parking availability, two new levels will be added to the existing Ocean 22 parking garage, further alleviating congestion during peak tourist seasons.

Timeline and Challenges of Development

The journey to the approval of the 23rd Avenue PUD began in April 2024, a proposal that has faced its share of challenges, primarily due to a change in property ownership that initially delayed the construction timeline. However, the ordinance stipulates that all development within the PUD must be completed within four years, reviving hopes of seeing the project come to fruition promptly.

The Local Hotel Market Sees Fluctuations

Moreover, another potential investment opportunity is the 300 Tenth hotel situated at 300 10th Ave. North, listed at around $4.3 million. With 32 units to offer, it too has seen renovations, showcasing the ongoing efforts to improve the quality and appeal of hospitality offerings in Myrtle Beach.

New Regulations and Their Impact

The hotel market is now facing new dynamics following a recent city zoning change which has put a ban on the conversion of nearby hotels and motels into long-term rentals for over 90 days. This regulatory shift is expected to maintain hotel occupancy rates while fostering a vibrant tourism-driven economy.

Public Safety Initiatives and Health Care Expansion

In tandem with these developments, the South Strand Medical Center is also poised for strategic growth following the annexation of 41 acres near Market Common. The hospital has outlined plans for a 59-bed expansion set to complete by 2028, demonstrating a commitment to enhancing healthcare services alongside the tourism expansion.

Conclusion: A Bright Future for Myrtle Beach

As Myrtle Beach continues to evolve, the recent council approvals and developments serve to underscore the city’s dedication to investing in its future. With new hotels sprouting along Ocean Boulevard, a bolstered infrastructure, and enhanced public safety measures, the city is well on its way to becoming an even more attractive destination for tourists and investors alike.