Exciting Developments at Build: Transforming Marketing Strategies with AI and Data

Exciting Developments at Build: The Dev Conference for AI & Apps

Welcome to Seattle! As we gear up for Build: The Dev Conference for AI & Apps happening from November 12 to 14, there’s an electric buzz in the air. This year promises to be a game-changer for marketers, developers, and tech enthusiasts alike looking to harness the power of artificial intelligence and data.

Shifting Landscapes in Marketing

Over the past few years, we have witnessed changes in the marketing landscape that are anything but ordinary. Advanced AI technology, heightened awareness around privacy concerns, and an emphasis on a data-first strategy have transformed how marketers connect with their audiences. Forget about labeling these changes as mere “trends.” They have become the very foundation of what we now understand as the new norm.

Exciting times are ahead as we dive into the latest edition of the Modern Marketing Data Stack. This report doesn’t just skim the surface; it delves deep into a reshaped tech environment and how it affects successful marketers. Say goodbye to the old perception of a tower of tools and hello to a more integrated approach—one that centers around a core data hub.

The Gravity of Data

What exactly is this trend of data gravity? It’s the idea that large, unified datasets have a compelling draw, not just for marketers but for the entire tech community. The essence is changing how we think about the martech stack. The research, which surveyed more than 9,800 active customers in the Snowflake AI Data Cloud, shows how they are shaping their marketing strategies in this new data-centric era.

Forget Trends—Focus on Game Changers

So, what are these groundbreaking factors? They are so transformative that they stand tall alongside the introduction of the smartphone! Now, as we look toward 2025, we can identify three core capabilities that are no longer optional but essential for marketers:

• Advanced AI Integration
• Privacy-First Approaches
• A Centralized Data Strategy

Each of these capabilities is pushing marketers to rethink their strategies and tools to ensure they stay relevant and effective in attracting and retaining customers.

Diving Deeper: What’s in the Report?

The report takes a closer look at both old and new measurement strategies found within the fresh marketing landscape. It highlights real-world marketing success stories and essential insights that could steer your data strategy in the right direction. Marketers will find details on the leading technology partners who are making waves in organizational value and effectiveness.

Methodology Behind the Findings

How did they collect this wealth of information? They analyzed data from active customers who generated revenue for Snowflake over a 12-month period, giving insight into which technologies are gaining traction. The insight breaks down tools that focus on:

• Data Integration
• Transformation and Analysis
• Collaboration Workloads

This methodology helped create a robust snapshot of how companies use different technologies to complement their marketing efforts. The findings not only spotlight the leaders in various market segments but also bring to light emerging trends that marketers should keep an eye on.

Final Thoughts and Call to Action

With a fresh perspective on what’s ahead, marketers are encouraged to download the full report. Discover the leading technologies that can significantly enhance marketing approaches and be sure not to miss this opportunity to push the envelope further as we journey into this exciting new era.

As the Build Conference approaches, we see an exhilarating fusion of technology and marketing that gives every attendee a chance to be part of shaping the future. Join us and stay informed!