Yahoo: An Integral Part of a Vibrant Family of Brands

Yahoo, a name that personifies the digital era, has recently taken the center stage by announcing that it is strategically aligning with AOL, another titan in the digital world. Together, they are pioneering advances in their sites and apps to provide users with a seamless and enhanced experience. As part of the Yahoo family of brands, these platforms are using innovative technologies such as Cookies to effectively deliver their services.

Cookies: Your Personalised Gateway to Yahoo Services

Cookies, along with similar technologies such as web storage, serve as tools for these sites and apps to store and read information from your device. These technologies not only allow the operators to provide their services to you but also play a key role in authenticating users, applying security measures, preventing spam and abuse, and evaluating your use of the sites and apps. The cookies measure the effectiveness of their digital offerings, enabling the teams behind these platforms to constantly improve and cater to your unique needs.

Enhanced User Experience

By choosing to ‘Accept all’, users allow Yahoo, AOL, and their multiple partners, including 238 who are part of the IAB Transparency & Consent Framework, to store and access information on your device, using cookies. In addition to cookies, precise geolocation data and other personal data such as IP address and browsing and search data are utilized for personalised advertising and content, advertising and content measurement, and audience research and service development. This results in a more personalised and intuitive experience for you on these digital platforms.

Opt for the Level of Privacy You Desire

However, users who wish to limit the use of their personal data for additional purposes can opt to ‘Reject all’, ensuring the privacy they require. Yahoo also provides an option to customise privacy settings. These choices can be altered anytime by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on their sites and apps. You can learn more about how Yahoo uses your personal data in its privacy policy and cookie policy.

Advancements in Digital Advertising

The integration of Yahoo and AOL along with the effective utilization of Cookies and the IAB Framework exemplifies a significant advancement in the arena of digital advertising. By providing a useful, intuitive, and personalized digital ecosystem, they are revolutionizing the online experience for users around the globe. Yet another step forward in the digital age, brought to you by Yahoo.

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